reading + notes.

This section was inspired by book reviews and comprehensive book lists from others. Taking inspiration, my goal is to document notes from all the books I've recently read.

This Book Will Teach You How To Write Better

Neville Medhora

Concise, short guide to writing better copy with good examples. Not original ideas, but emphasizes how important they are.

This Book Will Teach You How To Write Better

Scientific Advertising

Claude Hopkins

Concise, no-nonsense guide to advertising. Advertising was a gamble - now it's an exact science. Meticulously measure the results and nuances of every single advertising action in small tests, and you can identify fixed principles for large campaigns - proven methods that will allow people to guarantee what will or won't be successful in selling.

The Boron Letters

Gary Halbert

A collection of Gary Halbert's (a revered copywriter) letters to his son that impart wisdom on direct marketing and life lessons. Practical advice towards copywriting, or as Halbert puts it - "We don’t focus on writing better copy. We focus on creating better deals". ‍